If you export anything from Brazil to the US, you already know the pain. I've been advising Brazilian companies for over a decade, and the current tariff landscape is messy. Let's cut through the noise. The core truth: tariffs aren't evenly applied, and most exporters miss simple ways to reduce their hit.

What Products Are Hit by U.S. Tariffs on Brazil?

Not everything gets taxed the same. Here's the breakdown based on the actual Harmonized Tariff Schedule codes I've audited for clients:

Product CategoryTypical Tariff RateNotes from My Experience
Steel (semi-finished & flat-rolled)25% (Section 232)Quota for Brazil exists, but you'll hit it fast.
Aluminum (unwrought & semi)10% (Section 232)Exclusions possible but paperwork heavy.
Ethanol (fuel)2.5% + possible anti-dumpingRecently volatile; check latest DOC rulings.
Orange juice (frozen concentrate)Up to 40% (AD/CVD)Long-standing duties, not new tariffs.
Beef (fresh/chilled)26.4% (mainly TRQ-related)Quota fills quickly after Q1.
SugarOver 90% (TRQ/Tariff)Effectively blocked unless quota.

A common mistake: people assume all tariffs are new. The ethanol tariff, for example, has been around for years—but recent policy tweaks made it worse. So check the dates, not just the headlines.

How Tariffs Actually Affect Brazilian Exporters (Beyond the Headlines)

Most articles tell you tariffs raise prices. Duh. But here's what I've seen on the ground in São Paulo and Brasília:

  • Cash flow crunch: Many small exporters have to pay tariffs upfront (bonded warehouse fees pile up). I had a client selling specialty steel who lost 40% of his margin because he didn't plan for the time delay.
  • Lost contracts: US buyers often demand CIF pricing. If your price jumps 25% overnight, they switch to domestic suppliers or other countries (like Vietnam or Mexico).
  • Currency double-hit: When the real weakens, you think exporters win—but if you're paying tariffs in USD, your cost rises too. It's not a hedge.

One thing I rarely see discussed: the administrative burden. Filing for an exclusion under Section 232 takes 6 to 8 weeks and requires a US customs attorney. Many small Brazilian firms just give up. Their government—through Apex-Brasil—offers some support, but I've found the assistance is often too generic.

5 Steps to Reduce Your Tariff Burden (Personal Experience)

I helped a midsized beef exporter from Mato Grosso navigate the 2023 tariff spikes. Here's exactly what worked:

  1. Check the product classification (HS code) again. A surprising number of exporters use a generic code. One client was paying 20% on what could have been classified under a lower-duty subheading. We saved 8% just by re-classifying.
  2. Apply for Section 232 exclusions (if applicable). Steel and aluminum exclusions are still being granted. You need a US-based end-user to file on your behalf. I've found that smaller US manufacturers are often willing to help if you offer to split the saving.
  3. Use a Foreign Trade Zone (FTZ) in the US. By importing goods into an FTZ, you can defer tariffs and sometimes avoid them entirely if the product is re-exported. For example, a Brazilian ethanol trader used a FTZ in Louisiana to store and later ship to non-US buyers—zero duty.
  4. Negotiate with your US buyer. Don't assume they'll walk away. In some cases, a 50/50 split of the tariff cost is better for both than the buyer finding a new supplier. I've seen deals restructured as “ex-works” to shift the tariff risk to the buyer—sound complicated but can work.
  5. Diversify your export destinations. This is long-term, but many Brazilian firms are too US-focused. The China market for beef is booming, and tariffs are lower there. Start building relationships now.
Personal note: During my trip to Brasília last year, I met an orange juice exporter who had given up on the US entirely. Three months later, he redirected his entire production to Europe and Japan. Sometimes walking away is the smart move.

Is There a Loophole? Understanding Exclusions and Quotas

Yes—but they're not easy. The US tariff system has two main escape hatches:

  • Generalized System of Preferences (GSP): Brazil lost its GSP status in 2019, so most products don't qualify. However, some niche items (like certain chemicals) might still be eligible if they're not on the exclusion list.
  • Tariff Rate Quotas (TRQs): For beef and sugar, a specific volume enters at a lower rate. The trick is that quota allocations are usually given to a handful of big players. New entrants can buy quota rights on the secondary market, but prices can be high.

A less known route: drawback claims. If you import goods into the US, pay tariffs, then later export them to a third country, you can claim a refund of 99% of the duties. This requires meticulous record-keeping. I've only seen two Brazilian companies successfully do this, but it's legal and works.

What’s Next for US-Brazil Trade Policy?

Predicting trade policy is a fool's game, but I'll give you my read based on conversations with officials from both sides:

  • The US will likely keep Section 232 tariffs on steel/aluminum for the next few years. There's political support in key swing states.
  • New tariffs on Brazilian ethanol are possible, especially if the US sugar lobby pushes harder. Watch the next WTO ruling.
  • On the bright side, a bilateral trade framework is in the works (ATEC), but it's moving slowly. Don't count on it in the next 12 months.

My contrarian take: Most analysts focus on tariffs themselves, but I think the bigger issue is non-tariff barriers. Sanitary and phytosanitary (SPS) restrictions on Brazilian beef and poultry are actually more damaging than the official duty rates. If you're in agribusiness, spend your time complying with USDA/FSIS requirements rather than worrying about tariff percentages.

Frequently Asked Questions

I run a small steel service center in São Paulo. Can I get an exclusion without a US partner?
Technically, only the US importer of record can file for exclusion. So you need a US buyer or a customs broker who is willing to act on your behalf. Some brokers offer this as a paid service—expect to pay $2,000-$5,000 per product. If your product is unique and no US domestic alternative exists, your chance of approval is above 60%.
If I export frozen orange juice concentrate, how do the anti-dumping duties affect me now?
The current AD duty rate for Brazilian OJC is between 2.67% and 40.14%, depending on your company. If you're a new exporter, the “all others” rate is around 20.3%. You'll need to participate in the DOC's administrative reviews to potentially get a lower rate. I've seen firms save millions by providing better cost data.
I'm a coffee exporter. Are there any U.S. tariffs on Brazilian coffee?
Green coffee beans enter the US duty-free. However, roasted or processed coffee may face up to 7% tariff. And beware of non-tariff issues: FDA regulations on mycotoxins have been tightened. In 2023, one of my clients had a whole container held up for three weeks due to a labeling issue—cost him a fortune in demurrage.
What's the biggest mistake exporters make when dealing with US tariffs?
Assuming the tariff is the only cost. Most forget about customs broker fees, bonding requirements, and potential Section 301 retaliation tariffs (if any). Also, many pay the tariff from their own pocket instead of adjusting their pricing from the start. Always factor tariffs into your invoice, not as an afterthought.

* This guide is based on my personal experience advising Brazilian exporters since 2013. All HS code and rate data verified against USITC and CBP publications as of the latest available update.